Blog of Noodles
Welcome to the Noodle Blog, full of great articles, tips, and white papers on subjects from competitive marketing, digital media, death to mass media campaigns, and other various subjects.
What’s in a Name?
This post was written by John on March 10
When you look at the marketing dollars spent out there, there is a significant focus on “breaking through the clutter.” In other words using shock value, sex, humor, community involvement, questionable offers, screaming at your potential customers, or random stupidity to get your company noticed. Your hope is that your “break through the [...]
Email Marketing: Basic services to get you started.
This post was written by George Ortiz on March 4Here at Noodle, we love to share things we come across. As we develop and build data-driven email campaigns, we also see the need for static email campaigns. Granted, your ROI isn’t nearly competitive when running these campaigns, it still gets your business out there. There are two companies we like to share with our [...]
How To Define Buyer Personas
This post was written by George Ortiz on March 3The best way to truly understand the wants and needs of your customers is to create your Buyer Personas. A Buyer Persona is a segment of customers or prospects that share similar demographics and interests.
The key to defining your buyer personas is to look at your customer data and find ways to group common characteristics. [...]
11 Tips for Driving Marketing With Data
This post was written by George Ortiz on February 23Are you facing increasing pressure from your leadership team to justify your marketing decisions? Most marketers can no longer afford to make decisions based on intuition or gut feel. Today, making good decisions requires data. Data and technology enable marketers to act and react.
Very few marketers would suggest that data is not essential to being [...]
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Featured Article.
What's in a Name?
If any of you have marketed out of your own database you already know the answer to Shakespeare's timeless question of "What's in a name?" Experience has taught me that one of the basics of marketing success is the data, or as we call it at Noodle, "buried treasure." That data is packed with demographic, geographic, and lifestyle information that tells you about your business and what makes your customers tick. Read more...
Project Spotlight.
Super Expo Case Study - Noodle Media data-driven marketing leads dealership to sell over 150 vehicles in one week during it's annual Super Expo! Download the Case Study here: NM Data-Driven Campaigns Yield 755% ROI
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