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Case Study: NM Data-Driven Campaigns yield 755% ROI

This post was written by George Ortiz on March 10

When the dealer asked us to repeat the astounding success of last years campaign (a record 122 cars in one week), we were both excited and of course nervous. Moving that much metal in one week is no small feet and we were concerned about duplicating those results. Now that the dust has settled and the final numbers are in, not only did we break last years’ record, we completely destroyed it…152 cars in one week! ONE WEEK! Impossible! Preposterous! Madness, you say? Here is the event broken down in numbers including selling a record 27 cars on the opening night!

You can download the full case study here: NM-Data-Driven-Campaigns

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